Archive for the ‘Advertising/Marketing’ Category

Some very interesting articles on Ceramics Arts Daily


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Holiday Studio Sale Tips by Potters Council President Chris Campbell’s

Give a very nice door prize, collect names and addresses on entry forms, and keep those addresses for next year.

Make sure everything is clearly priced.

Take credit cards — make it easy to buy multiples!

Create your mood with music — Jazz, blues, rock — I don’t play Christmas carols.

Scent the air with an apple, vanilla, cinnamon mix, kept out of sight.

Serve good food — not a bag of store-bought cookies and weak punch.

Spread the treats around and people will follow the m&m’s trail!

Get a friend or two to help with wrapping and check out. The most crucial thing for my sale was getting them rung up and packed when they were ready to go. We had a place set aside where they could set stuff down with their name on it to hold it so they could shop more or visit. I had three people working there to make sure they got out quickly.

I put a large sign on my front door inviting people to just walk in, then, just inside, another simple sign with an arrow showing them where to start.

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On the first Friday of November (the 5th) Carol Mantey’s pottery will be featured at the Galena Elks Club, 123 Main Street.   Carol’s pottery is functional – not just decorative – things that can be incorporated into the pattern of daily life.  Carol’s work is a reflection of her love of nature – incorporating nature themes, patterns and textures in earthy tones and colors. She sometimes presses the leaves, prairie plants, wildflowers and weeds into the tiles and bowls.

Texture & Detail

Stop by the Galena Elks Club on Friday, November 5th 6-8 p.m. to meet Carol and to see & purchase her bowls, mugs, vases and teapots.  A cash bar and appetizers are available.

About Carol:

Carol Mantey first studied ceramics in Chicago at Salt Creek Pottery.  Since retiring to Galena seven years ago, she dedicates more time to her interest in art and nature.  Carol took courses from Charles Fach and was an associate at the Stone House Pottery in Galena for five years.   She belongs to a co-operative group of potters in Dubuque, Iowa called Mississippi Mud Studios.  Carol recently built her own studio at her home outside Galena.  Carol is active in the Conservation Guardians.  She volunteers at the Lost Mound Refuge and participates in blue bird monitoring and the Audubon bird counts.

Carol’s Recent Shows & Exhibits

Galena Territory Art Show – November 2006, 2007
Annual Holiday Market – Galena Territory – 2008, 2009, 2010
Galena Fine Arts Summer Festival – 2006, 2007, 2008
Fire and Earth Festival – 2006
Galena Artist Guild Gallery 2007, 2008, 2009, 2010
Stone House Pottery and Gallery  – winter 2007, 2008, 2009, 2010
Hello Galena Gallery – 2006, 2007
Natural Area Guardians Art Show – 2005, 2007
Galena Art Guild Art Show at Galena Cellars – 2006, 2007
Galena Cellars Fall Harvest and Art Festival 2010

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repost from Alyson B. Stanfield’s ArtBiz Blog:

Bulk email messages can hit a lot of people at once, but your personal notes will elicit action.

We’ve become too dependent on growing our email lists and sending easy messages to vast numbers of people. This is the most popular method to communicate with your contact list, but it shouldn’t be the only way you get your message out.

Whether you’re telling people about a workshop, inviting them to an opening, or announcing a sale, a personal email (or letter or phone call) will garner far more attention than a mass announcement.

To personalize your communications, consider these 4 tips:

1.  Write to a single person.
Don’t write as if you’re talking to a large group. Write with one person in mind. How would you speak to her if you met in the same room? Use that more relaxed and casual voice than what you’d write in a proclamation. It’s more trustworthy.

You can use the same framework as a starting point for personalized email, but you must take care to ensure that each recipient’s message is unique to them. Use his or her name, mention anything personal you’ve shared (like lunch), and remove references that don’t apply.

2.  Use a salutation.
Addressing someone by name isn’t just professional, it is also the polite way to start an email. Please be sure to double check the spelling of the person’s name before you press the Send button. You instantly lose credibility when you misspell a name.

3.  Be clear about what action you’re looking for.
What do you want recipients to do as a result of your email? Don’t make them guess and don’t beat around the bush. More importantly, don’t command or demand anything. “Please post this on your blog” might sound polite, but it’s still a command. Instead of commanding, ask. But asking doesn’t have to be in the form of a question, as evidenced by these examples:

I know how busy you are, but I would really appreciate your help [doing xyz].

If you have a couple of minutes, would you mind forwarding this to people who might be interested?

If you know anyone who might like to attend, I’d be grateful if you would share this with them.

4.  Customize the subject line.
Your subject line shouldn’t sound like a promotion. It should read as if you’re writing to a friend.

When you want recipients of your communications to take action, send a sincere, personal request.

Business practices such as those described above are part of cultivating buyers, collectors, and fans for your art. If you’d like more of these types of people in your life, join us for the Cultivate Collectors class. The fun begins October 6 at ArtBizCoach.

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Have you thought of selling your work online? Don’t know anyone to design a site? Don’t have any experience with coding? Here’s an option worth checking out:

Artist Websites, the world’s most powerful artist websites for only $30 / year! (their statement, not mine).

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by Alyson Stanfield on March 4, 2009

Last fall I was asked, by a national publication, to write an article about innovative marketing by art galleries in this economy. I said I couldn’t. I explained that I have yet to see galleries doing anything truly innovative, so it would be impossible for me to write such an article….read the rest of the article here

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As I was listening to VisitGalena.org‘s presentation last evening: “Special Events 2010 and Beyond”, I was thinking “artists need to tap into these special events”.  Bob Warren, the CEO, talked about the need for volunteers – well, that doesn’t make anyone money.  He mentioned about ‘commissioning’ artists.  Now you have my attention!

[note:  Alas, there will probably be someone willing to do it for free.  For those reading this blog please remember yesterday’s blog post: “…stand your ground.  If a client doesn’t value your work, then you shouldn’t sell it to them cheap, or trade it, and definitely never give it away.  Because in doing so, you devalue your work even more.  And worse than that, you’ll devalue the work of all the other professional artists out there who care about the industry of art.  If you value your work, then others will, too.”]

Anyway, back to my reason for writing this.  Bob mentioned there are 22 annual special events, one of them being the Market House Art Fair (yeah GCAA!)  We, as a group of artists, need to think about how we can part of the event and attract the guests to our businesses or activities.

VisitGalena.org is educating business owners and promoting Galena.  People are coming and their basic needs of lodging & food are available.  How can we attract the visitor’s interest when they come for these special event such as “Wine Lovers Weekend”, “Daffodil Festival” etc.?

Please share your ideas.

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